Creative mortgage ads: Mortgage ads can be a great way to promote the services of a mortgage company. Creative ways to reach potential clients can range from:
- Using video to answer mortgage-related questions, to
- Using progressive forms to get more information.
These creative methods will help you achieve your goals and build trust with potential clients. Here are some examples.
You can also learn why social media is important to your business here.
Creative Mortgage Ads
Targeting first-time millennial homebuyers
Millennials made up the majority of first-time homebuyers in 2022 and are expected to continue to do so in the future. That means it’s important for investors to cater their marketing efforts towards this group.
Millennials are highly digitally savvy and respond well to influencer marketing. They also prefer visual content and digital communication methods.
One way to reach millennial homebuyers is through social media. Social media platforms such as Facebook provide an excellent platform to connect with millennials.
Additionally, Surefire’s database segmentation technology allows you to focus your ads on specific audience segments and deliver relevant messaging. Millennial homebuyers also value local community banks and prefer to do business with their current bank rather than a large corporation.
First-time buyers face several roadblocks, including concerns about the economy and their finances. Six in ten millennials are concerned about their ability to afford a home. As a result, the mortgage industry needs to improve its education efforts to reach these buyers.
Millennials have a strong sense of social responsibility. The significant events of their early years have ingrained them with a desire to make a difference. Because of this, millennials are looking for mortgage companies that have an ethical and community-minded approach.
When it comes to real estate marketing, Millennials represent the majority of first-time buyers. As a result, creative marketing strategies are essential for capturing their attention.
However, millennials are not the easiest target for advertising. Millennials are extremely skeptical of advertising, and are highly discerning.
Social media is a great tool for marketing to first-time homebuyers. These homebuyers are often connected to others in their social network and are more likely to be attracted to advertisements in social media.
For example, real estate agents can post tips on home renovation on Facebook or share neighborhood news. In addition, real estate agents can use their personal social media accounts to share their professional accolades.
By utilizing these platforms, savvy real estate agents will get found online.
The first thing to do when creating your mortgage ads is to know your audience. This generation is a very specific demographic and requires a unique marketing strategy.
As a result, it’s important to create content and engage with them on various social media platforms. Using these tools, you can target more millennial homebuyers and make more sales.
Using video to answer mortgage questions
Using video to answer mortgage questions can be an effective way to educate potential home buyers about the mortgage process.
Mortgage videos can be shared on social media channels and emails, or they can be posted on a blog or web page. They can be an excellent tool for generating leads and closing more mortgage deals.
Video can answer questions from a prospective buyer in a more personal and interactive way than text can. You can incorporate text, graphics, narration, and animation to make your video more user-friendly.
People tend to learn more clearly when they can see the process. Video content also allows you to show that you know your stuff about the mortgage process.
Creating mortgage loan videos is simple with the help of video software. You can choose from a variety of templates and customize them to suit your specific needs.
Using the right software can help you create a professional-looking video that is relevant to your audience. You can even add call-to-action buttons.
One way to make a video engaging is to interview a customer. This will make your audience feel more comfortable and able to trust you. A video can also highlight your business or the goodwill of your community. The key is to make the video easy to follow the storyline.
Using progressive to multi-step forms to ask for more information
Using progressive to multi-step forms to request more information in mortgage ads is a proven way to increase conversion rates. These forms are typically simple to use, with only a few questions.
They can also be customized to include a variety of sensitive questions. The best way to structure your forms is to group them by category, with personal data fields grouped together. For example, shipping details should be grouped with payment details.
The best way to create a multi-step form is to use a template that’s designed for the LIFT model. The reason for this is because the multi-step form template is less intimidating and better fits into the page.
Not only does this improve the user experience, but it also produces more qualified leads.
The next step in a mortgage ad should ask for high commitment information, such as a name and email address. This way, inbound leads interested in mortgage interest rates will be more likely to give their contact information.
Then, they should be given a detailed report, or even an informational video about mortgage interest rates.
Using progressive to multi-step forms is a proven method for boosting conversion rates. These forms are easy to use and provide users with the ability to make micro-commitments. All they need to do is click a few buttons to complete a few steps.
Multi-step forms are ideal for mortgage ads because they allow visitors to fill out smaller amounts of information. They also reduce psychological friction that leads experience when completing long forms.
Furthermore, the multi-step format breaks up long forms into multiple pieces, making them more manageable and likely to be filled out by the majority of visitors.
With these forms, you can also use conditional logic. This can help you ask more specific questions based on previous answers. For example, if the visitor answers ‘no’ to a question, they will be jumped to a subsequent step. In this way, you can create a conversational feel.