Influencer marketing has quickly become an essential tactic for marketers looking to drive awareness and growth for their brand or business. This Chartered Institute of Marketing course will help you leverage this trend strategically.
Gain an overview of influencer marketing and discover how to plan, run and report on successful campaigns. Explore archetypes and typical use cases associated with influencers while developing an in-depth knowledge of this new digital advertising format.
Identifying Your Niche
Your niche is that special area within a market where you excel and provide value to customers. This could range from app design to ingredients in your cookies; to identify it takes careful research and planning, and monitoring competitors in your target market to see what they are up to.
Start by identifying what excites and intrigues you; identify consumers who share those interests; then, use keyword research to narrow down options until finding an audience large enough for your business.
As part of your surveying strategy, it’s also wise to assess your target audience in order to discover their pain points and identify solutions that could address these challenges. This step is particularly essential if selling products or services; understanding your audience could determine its success or failure.
Creating Your Content
This course will teach you how to create engaging content that will engage and draw in an audience, as well as time-tested methods that can expand your following and land brand deals. Ideal for influencers looking to elevate their content strategy!
Influencers must compile a media kit that illustrates their reach and potential for future work. This document should contain details of past collaborations as well as social media stats; additionally, this portfolio should detail all types of content you produce such as videos, blogs and photos.
This Skillshare course is tailored for digital marketers and aspiring entrepreneurs who wish to learn the fundamentals of influencer marketing to increase audience reach, brand recognition and online sales. Students will gain an extensive knowledge of its goal setting mechanisms, metrics, ROI calculations and campaign reporting techniques.
Creating a Media Kit
Identification of influential figures is paramount to the success of your influencer marketing campaign. It is essential to research their audience, compatibility with your values, prices and more before reaching out directly via email or social media messaging – this will save time and effort on both sides.
Employing influencers in your marketing campaigns can help establish credibility and build brand trust. CXL Institute offers this course that will teach how to plan and execute influencer marketing campaigns with maximum impact, limit business risk and measure campaign performance.
This course is ideal for marketers in both B2B and B2C who wish to utilize influencer marketing strategically. These one-day virtual courses run at regular intervals (although the exact dates for 2022 have yet to be released). You can also sign up for free workshops that cover topics like content batching or expanding an informal side hustle into a full brand presence.
Identifying The Right Influencers
Finding the ideal influencers for your campaign is essential. Make sure they share your brand values, are enthusiastic about promoting your online course, and understand its demographics and psychographics.
Research their past collaborations with other brands to understand what kind of content they create. Use tools such as Radarr to discover influencers within your niche and gauge how their audiences react to their posts.
Econsultancy’s Influencer Marketing Course provides an in-depth introduction to influencer marketing, covering its fundamental steps for planning and running successful campaigns. Led by experienced marketers, this online course includes expert advice, templates and resources designed to help you succeed – it is free of charge to enroll so it makes an ideal first step in exploring influencer marketing!
Creating a Pitch
Brands receive many influencer pitches each day, so it is vital that yours stands out. Your pitch should be short and clear, detailing what products or services can bring the brand. Make sure you mention how your products or services align with its values and mission statement.
As an example, if you’re a health food company looking to work with fitness influencers, talking about how your protein bars help speed up muscle recovery time can make your pitch more authentic and persuasive.
In this ten-week course, you’ll gain all the skills and techniques required to plan and execute an influencer marketing campaign successfully. Plus, learn tips on finding influencers with whom you can connect easily as well as creating pitches they simply can’t refuse! Plus get access to a free toolkit! With video lessons and downloadable workbooks included for an intensive yet accessible learning experience this is ideal for any novice marketer!
Creating a Relationship
Influencers boast large, engaged audiences that are eager to hear about new products and services. Influencers can add credibility to your brand by associating it with their expertise, while their social media platforms help reach more people. It is important to get to know each influencer prior to working together as this will allow you to understand their audience, values, and prices better; their contact details can often be found either via their website or social media messaging accounts.
This course will teach you how to identify influencers, create pitches for them and establish relationships. With video lessons, downloadable workbooks and templates included as part of this package – perfect for starting up an influencer marketing strategy on a budget!