Launching an online course is an effective way to productize your services and generate long-term income, though it requires time, specific skills, and technology for recording and editing videos.
Many course creators begin with an audience and an identified pain point before conducting research to uncover an engaging yet distinct topic for discussion.
If you’re planning an online course, it is essential that you understand who your target audience is and their educational needs. To start out, conduct market research by searching keywords and visiting competitor websites – this will enable you to spot any gaps or niche opportunities within the market and discover potential targets. Social media or forums could provide additional valuable insights.
Once your goals and learning objectives have been clearly established, the next step should be defining content and structure of the eLearning course. Here, your Instructional Designer works closely with Subject Matter Experts to define which skills and knowledge should be taught within it, how this information should be presented within eLearning course format, as well as delivery and evaluation strategies.
Understand your learners’ behavior is also key in designing for success, including how they learn, make decisions, and respond to different media forms. You can gather this data through blogs, social media posts and surveys.
Kajabi provides everything you need in one convenient platform, making course creation, management and tracking seamless for learners. Plus its user-friendly interface ensures an optimal learning experience!
Create an enjoyable learning experience for your students when developing an online course! By setting clear and compelling learning outcomes, you can design a curriculum that promotes positive change amongst their ranks.
Step one of developing an online course for students involves identifying what it is you wish to teach them. This will allow you to formulate a strategy, which can either be carried out yourself or with assistance from an online course creation consultant who can also give guidance on how to market the course.
Your course should be broken into modules and lessons. A good rule of thumb is four to eight lessons, as this provides enough content without overwhelming students. Make sure your lesson plans are clearly written out, with clear learning objectives.
Before releasing your course to the public, it is also a wise practice to pre-test it on a select group of individuals. By doing this, any necessary modifications can be made prior to going public – this will enable you to get maximum return on your investment while building an email list and getting feedback on its content.
Once your course is live and available to students, the final step in its creation process is marketing it effectively to attract enrollments. This step can be challenging and time consuming; one way to do it successfully is to design courses that solve problems that your target audience regularly encounters; doing this will generate leads while increasing revenue streams.
Understanding your audience’s demographic and buying behavior is essential to targeting them effectively. You can gather this data by conducting surveys or polls, engaging them on social media or email lists or engaging with them directly. Furthermore, having a buyer persona in mind when creating courses enables you to tailor content specifically to their needs.
Kajabi makes it easy to set up an effective marketing funnel by automatically collecting emails for you and sending your product offer (whether free ebook, cheat sheet or paid course) directly. After sending, follow-up with leads via email until they purchase and close the sale; Simplero automates this process by adding subscribers directly from form submissions on Kajabi course sites into Simplero accounts to make selling easier; use ready-to-install campaigns from within Kajabi to save even more time!
If you are an existing consultant, freelancer, or thought leader specializing in one-on-one work, an online course could be a way to supplement your income and expand your reach. But before taking this leap there are a few points you need to keep in mind first.
Your marketing plan must include an aggressive awareness, interest and sales generation plan as well as a high converting website and sales funnel to make an impressionful first impression and ensure optimal conversions.
Start by designing a landing page that describes your course and its benefits, employing SEO copywriting and an enticing call-to-action to increase conversion rate. Offering free trial periods of your course memberships may help reduce churn and show new users why your content is worth their price; once participants finish taking your course, create a follow-up email sequence so they stay engaged afterward.
No matter if you sell your course on Udemy or directly through your own website, ensuring a smooth purchase experience for customers will be key. This includes designing the website, checkout process and course content accordingly; paying any software, hosting or platform subscription costs as well as marketing/advertising and payment processing fees will all need to be covered as well.